The ‘On-demand’ Supply ChainWorld-wide,manufacturing businesses face unprecedented pressures.All manufacturing firms are facing a global recession.Firms have now entered a new era,the ‘on-demand ’ era.
In particular,the increasing speed of technological change means that product lifecycles are ever shorter and that products are becoming commodities much faster on a global basis.Customer Demand is also becoming increasingly volatile and the need for more customised products is complicating the manufacturing process.Markets and competitor supply chains are becoming global