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Vol 30 - No 08 - December 2004/January 2005 Operations Management in the Retail Sector; The Strategic Response The fashion industry has undergone considerable change over the years, with increasing global competition and the move towards a global supply chain impacting on lead times and supply chain management. The fashion retail buyer plays an important role in this process through supplier selection and product decision-making, and the role is changing from purely operational to much more strategic. Retailing is tougher now than ever before. There is growing competition from new entrants to the marketplace. Consumers also want greater choice, with more product options being replaced more frequently, resulting in reduced product lifecycles. Also Consumers want a more exciting shopping experience with innovative stores, imposing increased operating costs on the retailer. On top of this add shrinking margins and higher markdowns, and the future looks bleak for retailers. Page number: 24 Word count: 2800 Related Topics: Inventory management Supply chain
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