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Vol 31 - No 03 - May 2005 Strategic Positioning: Creating Competitive Space for Manufacture INTRODUCTION The increasing pace of globalisation and international competition has produced a dramatic transformation in the nature of the supply chain, resulting in a comprehensive change in the nature of the firm itself. A recent study carried out by Deloitte & Touche [1] on global manufacturing benchmarking reported that manufacturers are having difficulty managing increasingly complex supply chains [2]. The reason for this fragmentation in the supply chains stems from the need to reduce costs and time, so manufacturers have been forced to relocate supply chain functions offshore. Increasingly in the UK, companies that have traditionally considered themselves as manufacturers, are being advised to now see themselves as service providers and to reconsider whether to have any production capability. A key challenge is to translate this strategy into a selection of product and service-centred activities within the company’s supply chain networks. Page number: 23 Word count: 3100 Related Topics: Globalisation Supply chain
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