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Vol 31 - No 04 - June 2005

Supply Chain Management Bears Fruit at Sunsweet

Located in a fertile valley three hours north of San Francisco is Sunsweet Growers, the world’s largest processor of dried fruit. Sunsweet is a growerowned marketing co-operative originally founded in 1917 and markets the dried fruit production of hundreds of members and produces about one third of the world’s prunes. The company’s huge 825,000-square-foot processing plant in Yuba City (Figure 1) receives prunes, apricots, peaches, pears and apples from growers in the surrounding region for processing, packaging and shipment.

BUSINESS CHALLENGES

Sunsweet Growers has many of the same supply chain management challenges as any other manufacturing environment coupled with a variety of very variable factors affecting its production, including weather and crop yield. The plant operates all year, although the harvest takes place only during September and October.


Page number: 21
Word count: 1850

Related Topics:
Manufacturing resource planning
Marketing
Supply chain

 

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