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Vol 32 - No 02 - March 2006 Recent Trends in New Product Introduction Manufacturing companies are under constant pressure to deliver exciting products fast with increasing levels of performance at competitive cost, within a context of aggressive global competition. The New Product Introduction (NPI) process has been the focus of much attention for many years, but in spite of this there are continuing problems in introducing successful products, where a high failure rate of new products exists, with quality deficiencies at launch. Yet whilst companies in the business of Design – Make – Sell can typically identify their NPI practice in the form of a process map or procedure, there is often inconsistent application and process conformance. This article presents recent trends in NPI process deployment from academic research and international experiences of industrial applications, to produce innovative products in various business sectors. Page number: 16 Word count: 3000 Related Topics: Marketing Product control
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