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Vol 27 - No 01 - February 2001 Business Performance Improvement: Keeping The Wolves From The Door The world is a tough place for business people these days. The competition is getting stronger all the time as globalisation and different market channel development bites. Globalisation is a threat and an opportunity, of course: whilst foreign companies are developing the UK market and cutting local suppliers’ market share, deregulation is opening foreign markets,allowing UK companies to more than make good loss of local market share with overseas gains... This is all set against a backcloth of increasing customer expectations. No longer is it good enough to have an excellent product. The whole organisation needs to be customer focused. That starts with the attitude and behaviour of the person taking the first contact,all the way through the sales cycle. To retain customer loyalty – a key feature of modern effective business management –the service excellence needs to be maintained through the whole order fulfilment and after sales processes... Page number: Page: 14 Word count: Words: approx. 2000 Related Topics: Strategic
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