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Vol 27 - No 08 - October 2001 Where To Start? What To Start? How To Start? What Steps To Take? Don't Want To Start - Part 2 So how well are your Customer Relationship Management (CRM) systems integrated into your business strategy and vision? The essential concept of CRM is well-known: by mastering marketing, campaign management, sales and service functions through the use of technology, a company adopts an holistic approach to customer needs and thereby fully satisfies them more effectively and more efficiently. Currently, vast financial investment is being poured into CRM-enabling technology by businesses, but how effectively are they achieving the desired goal and how are performance levels being measured? Page number: 20 Word count: 1800 Related Topics: Customer relations management
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