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Vol 28 - No 02 - March 2002 An Intuitive Approach To Business Assessment We use intuition every day to sense problems and to see patterns in complex situations. The effectiveness of this ‘sixth sense' increases both with use and familiarity. An example of the use of intuition is Fleming's discovery of penicillin. His extensive experience in medical research and bacteriology enabled him to sense that what he saw in the dish was unusual and required further investigation. Without this experience, another person would have failed to spot the ‘signs' that were apparent to Fleming and may have discarded the dish believing it to be damaged. This article arose out of an extended discussion with a group of bankers who were working with manufacturing SME's (Small or Medium Enterprises). Although they used a range of detailed assessment tools to aid them, they always felt ‘something' was missing and that they could offer more support to businesses if they could be trained to sense where the real problems were. Page number: 14 Word count: 2270 Related Topics: Analytical techniques
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