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Vol 28 - No 04 - May 2002 Measuring Your Business Performance: Vital "survival Tool" in Today’s Competitive Markets Commercial life is getting tougher all the time. Competitive survival needs to be fought for and the battle for customer favour is never ending. Market liberalisation and globalisation have opened the gates for many new competitors and customers are spoilt and demanding. Companies and individuals expect better service, better products, better quality, better prices. At the same time companies need to deliver shareholder value in the form of profits and share value growth. Two aspects dominate business life: Customer value Share holder value. Page number: 16 Word count: 2000 Related Topics: Metrics Strategic
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