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Vol 28 - No 05 - June 2002 Exploiting New Technologies in Field Service When new products are launched on the market, too many European manufacturing companies fail to recognise the opportunities of wrapping new products with a clearly defined after-sales package including extended warranties, accessories, upgrades, parts and service support. The iconoclastic Jack Welch of GE recognised the benefits and revenue value of after-sales product and service offerings over the sales life cycle.He ensured that all new GE products were released with packaged, after-sales offerings. Across Europe, Financial Controllers clearly recognise he potential revenue opportunities from delivering after-sales service and have redefined their service operations as profit centres rather than the traditional cost centres (existing on the 'back burner 'of interest and investment within he enterprise) . Page number: 19 Word count: 2000 Related Topics: Customer service Product control
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