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Vol 28 - No 07 - September 2002 Integrated Performance Measurement: the Antidote to Initiativitis Many people in companies today are to be found complaining about a new disease. The statistics are not available for how many are suffering from this, but the symptoms are clear. A sense of lack of direction, coupled with a sensation of tiredness, and serious mental confusion, often accompanied by a feeling of being bombarded by many simultaneous ideas. Its name is initiativitis - or too many initiatives! This is made worse in companies, which are based on a functional tructure, where each function is measured separately. Each function is desperate to achieve and improve its own level of performance, sometimes at the expense of other departments. 'A sales and marketing success is manufacturing's disaster'. They often also uffer from performance measures that conflict with each other - only making the situation worse. Page number: 22 Word count: 1500 Related Topics: Analytical techniques Metrics
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