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Vol 28 - No 08 October 2002 The Partnership Principle Many British companies are now lean, fit and the most successful have learnt that the true key to long term prosperity is total customer satisfaction. However, not enough companies have learnt to move quality up and cost down to be able to keep pace with their international competitors. In today's local economy, British business can no longer afford to think in terms of being simply a nation of consumers. It must re-focus on becoming a nation of producers in order to survive and grow. To do this British companies must learn to address a strategic key issue. How to work with both suppliers and customers in partnership, not in conflict. Page number: 26 Word count: 1800 Related Topics: Customer relations management
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