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Vol 29 - No 02 - March 2003 Book Review: Good to Great Author Jim Collins (co-author of the book "Built to Last"). Publisher: Random House 2001 ISBN 0 7126 7609 0 Price Sterling 20.00 Why some companies make the leap...and others do not! With 21 research associates working in groups over a period of 5 years, James C. Collins _ co author of the US best seller ("Built to Last") returns with his second book, "Good to Great", based on desk research and CEO interviews. Page number: 12 Word count: 680 Related Topics: Research
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