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Vol 24 - No 09 - November 1998 Mass customisation across the business: Part 1 This is the first in a series of four articles looking at the impact of Mass Customisation on Sales, Production and in failure analysis both in-house and in the field. This article sets the scene by looking at the term Mass Customisation and points out the business areas needing review in order to respond to the challenge. Page: 9 Words: approx. 1 500 Related Topics: Manufacturing control Strategic
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